Our Story

Using dental products is a pain. 
Product innovation, patient experience, and compliance are falling short.

The concerning part: no one is fixing
 these issues.

bäz makes premium dental products, but also creates extraordinary user experiences through education and thoughtful engineering.

By forming tight relationships with our customers, we will improve oral health. One mouth at a time.

Jean-Jacques Elbaz

Dr. Jean-Jacques Elbaz, D.D.S., M.S. is one of the most highly regarded periodontists in Southern California. Born in Casablanca, Dr. Elbaz comes from a family of medical practitioners. After receiving his dental degree in Paris, Dr. Elbaz moved to Los Angeles, where he was accepted into the program at UCLA to train under world-renowned periodontists Drs. Fermin Carranza, Barrie Kenney and Henry Takei. There he earned a postgraduate certificate in periodontics and a Master of Science in Oral Biology.

Dr. Elbaz spent time teaching at UCLA while continuing clinical research in bone grafting before opening up his own private practice in Beverly Hills in 1990. For over the past thirty years, Dr. Elbaz has built a reputation for his technical skills in tissue management and his caring relationship with his patients.

With his background in teaching and research, Dr. Elbaz ensures that his methods are always on the cutting edge. He has lectured nationally and internationally, and received Diplomate status in Periodontology in 1997 from the American Board of Periodontology. Subsequently, Dr. Elbaz received Diplomate status in Oral Implantology from the American Board of Oral Implantology/Implant Dentistry. He also serves as an expert in Periodontics for the Dental Board of California.



Board of Periodontology


American Board 
of Oral Implantology Dentistry


Expert of Periodontics for the Dental Board of California


Former President of the Beverly 
Hills Academy 
of Dentistry


Former Faculty of UCLA Periodontics Department

Jonathan Elbaz

Jonathan leverages his expertise with finance, business development and understanding new-age business models. He brings 5+ years of experience working in the finance sector, performing M&A advisory, Portfolio Operations and Business Development initiatives. An area of interest has always been the emergence and popularity in D2C brands, particularly within the Personal Care space.

Operationally, Jonathan has been involved in the entire Product Development process for bäz. From idea conception, design engineering, prototyping, stages of DFM, and negotiating agreements with manufacturers, Jonathan has breathed life into bäz. He is also the focal point of the Marketing and Sales channels, unlocking partnerships and opportunities with businesses and consumers.

A graduate of Loyola Marymount University, Jonathan received his B.B.A. in 2012. His curriculum was focused on Entrepreneurship & Finance.